From world-renowned confectionery, watchmaking and financial services, to engineering brands, the Swiss economy demonstrates diversity and excellence, according to Brand Finance’s annual report on the most valuable Swiss brands. Luckily, some of them are present in Jordan. Nestlé Nestlé Group…
Staying true the excellence of the Swiss hospitality tradition, the Swiss Education Group (SEG) is a world-class hospitality education network focusing on the practical aspects of hotel management. The Group’s five schools are situated in seven stunning campuses in both…
Since 2014, two collections have been born from the partnership between Hublot, Italia Independent and Lapo Elkann. Although both of the previous collections were based on the legendary Big Bang Unico model, this time the magic of this wildly creative…
To mark the 10th edition of Roland Garros since the beginning of Longines’ partnership with the FFT, the Swiss watchmaking brand Longines is honouring tennis fans by launching a Conquest Roland Garros ladies model, specially designed to celebrate the prestigious…
For over 30 years, the Swiss Education Group has trained thousands of students from around the world in the art of hospitality. The hard work of hundreds of students studying at the elite Swiss Education Group (SEG) culminates every October…
These are tough times for our region’s hotels, but Mövenpick is still gaining ground. By Dina al Wakeel Tourism in our part of the world is far from being in rude health. Instability has scared many foreign tourists away, leaving…