What is it? Snap, the owner of Snapchat, the hugely popular vanishing messaging app, is expected to go public this month at a vertiginous valuation of around $25 billion, the biggest IPO for a US tech company since Facebook’s historic…
In a bid to reach young, tech-savvy consumers, brands in Jordan are increasingly partnering with social media influencers with armies of loyal online followers. By Laith Abou-Ragheb The advertising industry’s switch to online is picking up pace around the world,…
Apple’s tussle with the FBI over its refusal to create a ‘backdoor’ into a terror suspect’s encrypted iPhone has ramifications for us all. By Zeid Nasser It’s been described as a historic tussle that will determine the future of data…
Social media giants like Facebook and Twitter are now muscling in on the e-commerce game. By Zeid Nasser Social Commerce fuses two already existing and massive parts of our digital lifestyles. Put simply, it means the utilization of social media…