Figuring out what makes millennials tick is key to unlocking their potential as consumers and workers. Millennials seem to be all the rage today. The generation that hit young adulthood around the year 2000 are the holy grail for marketing…
This feature is part of a series highlighting some of the most prominent Jordanian businesswomen who managed to climb to the top of the corporate ladder in their respective fields in the Kingdom. Managing Partner at AdPro Communications Rana Hamarneh, managing partner at Amman-based…
This feature is part of a series highlighting some of the most prominent Jordanian businesswomen who managed to climb to the top of the corporate ladder in their respective fields in the Kingdom. CEO of the Hub Ruba Batayneh is widely considered to be…
Facebook is one of the most useful tools in marketing. But is your company making the best use of it? By Jane Hosking Many companies have a Facebook presence, but according to social media consultant and trainer Khaled ElAhmad, few…
When someone labels a new product or service innovative, it probably isn’t. By Robert Carroll Innovation is easily one of the buzziest terms of our age. It pops up all over the Internet, your boss uses it constantly in meetings,…
Turkish online food ordering company Yemeksepeti has bought a majority stake in ifood.jo, the fast growing Jordanian startup offering the same sort of service. Set up by Zeid Husban and Omar Akel in January 2012, ifood.jo provides restaurants with instant…