Tag: Ipsos


Despite Their Struggles, MENA’s Millennials Are Transforming The Region

Based on the findings of region-wide survey “#Millennials”, Ipsos results reveal that this generation, while facing challenges, is bringing about major change. Millennials in MENA have unprecedented connectivity levels, with 97% having access to the internet, and 94% are on…

customer experience

Are companies equipped to excel in customer experience?

Living in this new digitally driven age has presented both businesses and consumers with more challenges and more opportunities. With customers bombarded by the chaos of thousands of brands daily, the core test remains; differentiation through service excellence (customer experience)….

Jordan’s Top Businesswomen: Rana Hamarneh

This feature is part of a series highlighting some of the most prominent Jordanian businesswomen who managed to climb to the top of the corporate ladder in their respective fields in the Kingdom. Managing Partner at AdPro Communications Rana Hamarneh, managing partner at Amman-based…