Tag: ideas

The Elevator Pitch

Summing up your business idea to a potential investor in under a minute is no easy task. But the key to a successful elevator pitch is preparation. By Dina Al-Wakeel Alexander Graham Bell said that, before anything else, preparation is…

Cognitive Errors that Could Ruin Startups

It’s imperative that entrepreneurs frequently take a step back and reevaluate the driving forces behind the ideas, operations, and goals of their startup. By Robert Carroll I usually think of myself as a pretty smart guy, but then I meet…

Leading to Innovate

Managers must create the right corporate environment before their workforce can truly innovate. By Jane Hosking Innovation is essential for a company to maintain its competitive advantage. But the term is still thrown around by managers who really don’t know how…