Salt became the sixth Jordanian landmark to be declared a World Heritage Site, succeeding Petra, Wadi Rum, Qasir Amra, Umm Al-Rasas, and the Baptism Site. The World Heritage Committee added 13 cultural sites to UNESCO’s World Heritage List and one…
NEW JAGUAR F-TYPE HERITAGE 60 EDITION CELEBRATES DIAMOND ANNIVERSARY OF LEGENDARY E-TYPE Jaguar is marking the 60th anniversary of the E-type sports car in 2021 with the introduction of a new limited-edition 575PS V8 Supercharged F-TYPE Heritage 60 Edition. Just…
EVERY BRAND HAS A STORY! SOME STORIES HAVE A RICH LEGACY THAT STRETCHES BACK DECADES, WHILE OTHERS DON’T HAVE NEARLY AS MUCH HERITAGE. By Ghalia Mousa & Yousef G. Baarah Brand heritage is a communication asset for the company, a…
Preserving local treasures sustainably and responsibly to generate business and conserve our cultural heritage. By Yousef G. BAARAH HRH Princess Dana Firas believes that the conservation of Jordan’s cultural heritage contributes greatly to protecting Jordan’s identity and sustaining its development,…
Care for Petra Campaign Working to Protect Historic Site Care For Petra, a campaign to raise awareness of a variety of conservation and welfare issues at the historic site has been launched . The campaign is addressed to the visitors of Petra site to…
In a move designed to boost visitor numbers to Jordan, the Ministry of Tourism has begun offering tourists the chance to buy a single ticket that gives them access to most of the Kingdom’s major archaeologist sites and museums. The…