Living in this new digitally driven age has presented both businesses and consumers with more challenges and more opportunities. With customers bombarded by the chaos of thousands of brands daily, the core test remains; differentiation through service excellence (customer experience)….
Stemming from its commitment to create new possibilities and bring its customers the best mobile experience, Samsung Electronics Levant offers a variety of protection plans and advices for its customers. The mobile booklet guides users with important information on how to correctly handle a…
Despite tough operating conditions, Nissan Middle East has been notching up record sales. By Ghaith Madadha Nissan Middle East sold a record-breaking 219,129 units in the 2014 financial year, up 3.3 percent on 2013. In Jordan, it managed to shift…
Beirut is rapidly shaping up as a crucial player in the region’s startup scene. Venture spoke to four Lebanese female entrepreneurs who have made major headway in Lebanon, the region, and even the world with their startups and creations. …
Brand trolling is making managing your online corporate identity even tougher. By Zeid Nasser For those lucky enough to have never encountered one, an Internet troll is a person who starts arguments, upsets people, and posts inflammatory messages in an…
Throughout the Middle East, rapid and widespread use of mobile devices has transformed how consumers work and live. Large, small, and midsize enterprises as well as public-sector agencies have a unique opportunity to unlock this potential and drive business growth….