EVERY BRAND HAS A STORY! SOME STORIES HAVE A RICH LEGACY THAT STRETCHES BACK DECADES, WHILE OTHERS DON’T HAVE NEARLY AS MUCH HERITAGE. By Ghalia Mousa & Yousef G. Baarah Brand heritage is a communication asset for the company, a…
Why Brands Matter More Than Ever? Brands have the potential to create incredible value for companies and corporations. “People buy brands, not products” – this sentence is valid especially in the global communication society. No brand – no differentiation, no…
From world-renowned confectionery, watchmaking and financial services, to engineering brands, the Swiss economy demonstrates diversity and excellence, according to Brand Finance’s annual report on the most valuable Swiss brands. Luckily, some of them are present in Jordan. Nestlé Nestlé Group…