Why Brands Matter More Than Ever? Brands have the potential to create incredible value for companies and corporations. “People buy brands, not products” – this sentence is valid especially in the global communication society. No brand – no differentiation, no…
kour&kour launches a new visual identity with a MENA mandate to design relevance. Today sees the re-launch of kour&kour as next-generation MENA and Digital Mashreq focused business innovation, people insight and design impact boutique firm, offering progressive leaders and entrepreneurs…
In a bid to reach young, tech-savvy consumers, brands in Jordan are increasingly partnering with social media influencers with armies of loyal online followers. By Laith Abou-Ragheb The advertising industry’s switch to online is picking up pace around the world,…
Officine Panerai is confident its luxury timepieces face no threat from smartwatches. By Jane Hosking By creating a $17,000 edition of its new tech-laden timepiece, Apple is making an audacious grab at the multimillion dollar luxury watch market. But Officine…