Aramex Adapts
Aramex rolls out an ambitious new business plan to tackle its courier challenge and strengthen its B2C model. Aramex turns 34 this year. For the greater part of its life, it was a regular courier company that was always known…
Tag: B2C
Samsung Bids to Boost B2B Sales
In a marked shift away from its usual focus on consumer electronics, Samsung organized an event in Amman last month to show off its latest range of business products. Anood Haddad, the tech giant’s MENA regional marketing manager, said the…
Alissar: A Blooming Business
Founded in Amman over three decades ago as a small family-run florist, Alissar’s distinctive flower arrangements can now be found in homes and businesses across the region, including some of the Gulf’s most luxurious hotels. By Dina al Wakeel The…