Tag: advertisement

cancer

Do We Need Another Public Service Broadcaster?

Questions concerning editorial independence, funding, and audience demand need to be asked about plans for a new public service broadcaster. By Osama Al-Sharif The government is pushing ahead with plans to launch another public service broadcaster that will consist of…

cancer

For Jordanians, Facebook is More than Just a Fun Diversion

Facebook isn’t just a website to share videos of kittens, it’s fast becoming our window to the world. By Osama Al Sharif Social media’s sway on public opinion continues to increase in Jordan at a time when the influence of…

The 4G Fight Begins

With the recent issuance of a 4G license to Umniah, the battle for market share amongst Jordan’s big three mobile operators is set to get livelier than ever. Increased competition should prove a boon for consumers in terms faster Internet…

cancer

Print’s Day of Reckoning

Jordan’s two leading dailies are in serious trouble, and it may be too late to save them from the same fate that befell so many other newspapers in the digital age. By Osama Al Sharif The crisis facing Jordan’s two…

Jordan’s Top Businesswomen: Rana Hamarneh

This feature is part of a series highlighting some of the most prominent Jordanian businesswomen who managed to climb to the top of the corporate ladder in their respective fields in the Kingdom. Managing Partner at AdPro Communications Rana Hamarneh, managing partner at Amman-based…

Jordan’s Top Businesswomen: Ruba Batayneh

This feature is part of a series highlighting some of the most prominent Jordanian businesswomen who managed to climb to the top of the corporate ladder in their respective fields in the Kingdom. CEO of the Hub Ruba Batayneh is widely considered to be…

Developing A Facebook Strategy

Facebook is one of the most useful tools in marketing. But is your company making the best use of it? By Jane Hosking Many companies have a Facebook presence, but according to social media consultant and trainer Khaled ElAhmad, few…

cancer

Talent Shows Keep MBC on Top

MBC’s position as the region’s number one network seems insurmountable thanks in large part to our seemingly insatiable demand for TV talent shows. By Osama Al Sharif The MBC network is scoring big with audiences and advertisers thanks to an…