In 1994, the 30-year-old Jeff Bezos filed the paperwork to start a company called Cadabra, an online bookstore. Quickly re-named Amazon, after the world’s largest river, the company sold its first book one year later and went public in May…
Why Brands Matter More Than Ever? Brands have the potential to create incredible value for companies and corporations. “People buy brands, not products” – this sentence is valid especially in the global communication society. No brand – no differentiation, no…
A perception of an industrial and innovative France has been acclaimed. As the “France Attractiveness Survey” published by EY records the international investments made in Europe each year and analyzes the perception that foreign economic decision-makers have of our country; as…
Late last week, President Trump announced that he would place conditional tariffs on all Mexican goods. If Mexico does not make additional efforts to stem the flow of migrants to the U.S.-Mexico border, President Trump has threatened to enact a…
The life of an entrepreneur is often a tough one. But as Marwan Juma has learned during his kaleidoscopic career in tech, there are ways to make it easier. By Laith Abou-Ragheb When it comes to Jordan’s tech sector, there…
Deciding what salary they should pay themselves can be one of the trickiest questions that founders face. By Rebecca Irvine While Emile Cubeisy, managing partner at venture capital firm Silicon Badia, believes there’s no clear cut answer to how big…
Too few companies are ready to deal with the growing threat of online attacks. By Jane Hosking We all know to avoid replying to those emails from strangers offering to transfer millions of dollars into our bank account, and most…
By Jane Hosking If men and women have the same job and do the same work, they should be paid the same wage, right? While this may seem like simple logic, the reality, however, is quite often a different story….
Summing up your business idea to a potential investor in under a minute is no easy task. But the key to a successful elevator pitch is preparation. By Dina Al-Wakeel Alexander Graham Bell said that, before anything else, preparation is…
This article appeared in the March, 2014 edition of Venture. Even as Jordanian businesses continue to struggle under difficult economic conditions, franchises continue to survive and, in many cases, thrive. By Jane Hosking While buying a franchise may not…