Emergeast launching its first NFT exhibition META MENA

Emergeast – the MENA region’s leading online art gallery is launching its first NFT exhibition, META MENA, curated by renowned NFT artist
Ali Sabet.

Emergeast is pleased to present its inaugural NFT exhibition, MENA MENA, going live on 7 November 2021. META MENA aims to showcase a variety of NFTs by the Middle East’s prolific digital artists. In collaboration with with leading NFT Art Marketplace, KnownOrigin, visitors can complete their purchase and collect an NFT from the exhibition while fully immersing themselves in the curated NFT Art landscape.

Earlier in April, Emergeast announced it started accepting Bitcoin and Ethereum, as a form of payment for the physical artwork on their website. Now with this NFT exhibition, Emergeast is delving deeper into the evolving democratized, accessible and simplified future art market.

The exhibition will be curated by renowned US based Iranian NFT artist, Ali Sabet who will be selecting one unique artwork (edition 1 of 1) by only 11 digital artists expanding into the NFT market. Expanding on growth, feminism and socio-cultural themes, the selection of works showcase only the beginning of this digital revolution.

One of the participating artists, Muhcine Ennou says, “It’s a matter of time, because I think in 4-5 years from now, most people are going to have a crypto wallet, including all the late adopters.” The technology behind NFTs is simultaneously empowering artists and collectors by bringing this new wave of creativity and forming a growing community with a shared love and vision for the revolutionary potential that NFTs have.

With this exhibition, Emergeast’s main mission is to facilitate a platform designed for cross-cultural dialogue between art curators and collectors, young and seasoned, to a growing roster of artists from the MENA region. This NFT exhibition reflects that mission by empowering their audience through providing an accessible and inviting way to explore this new form of art collecting.

“NFTs are empowering artists to exhibit their work on an equal playing field. In line with our ethos of curating work from emerging artists, we’re also curating and spotlighting digital artists experimenting with NFTs that are here to stay.” Co-founder, Nikki Meftah said.

“I believe launching into NFTs is a natural extension of Emergeast’s digital arm. As a highly curated platform, our goal is to make NFTs accessible to our young collectors, guiding the traditional art collectors looking to expand their collection to today’s technology.”

Co-founder, Nikki Meftah

With this carefully curated exhibition, Emergeast aims to connect the artists that are starting to shape the NFT landscape with aspiring collectors. Co-Founder Dima Abdulkader said, “Choosing to solely be an online gallery from inception until today is testament to our commitment to technology and art. Innovative tools not only paved the way for collectors but equally artists too — the digital realm has offered existing and new artists a plethora of ways to further realize their creative talents and imagination. The digital medium is the new oil on canvas.”