Time Center and the Swiss watchmaking brand Longines officially celebrated their new collaboration in a private cocktail event.

On this occasion, Mr. Patrick Aoun, Longines Middle East Brand Manager together with Time Center Group CEO Mr. Samir Kayali greeted some of their most valued clients as well as the press. 

The celebration was held in Vista Um Uthaina, both Time Center’s headquarters and flagship store. Guests enjoyed a warm atmosphere that blended tradition, elegance and fine Swiss watchmaking performance. The renowned Jordanian singer-songwriter Hana Malhas topped the private event with her astonishing live performance.

During the event, Time Center presented the three-hand/calendar models from the Longines Conquest V.H.P collection as the highlight of the event.

This line represents a new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

Indeed, Longines is known for the elegance of its timepieces, and is a member of Swatch Group Ltd., one of the world’s leading watch manufacturers. Wields expertise steeped in tradition, elegance and performance, the watchmaking company is based in Saint-Imier in Switzerland since 1832. With generations of experience as official timekeeper of world championships, and as partner of international sports federations, Longines has built strong and long-lasting relationships in the world of sport over the years.

In the same vein, Time Center is a leading watch retailer in Jordan boasting a portfolio of over 40 international watch brands. With these key brands in the watch market along with the latest addition of the Longines brand to its collections, Time Center Group is in the position to offer local consumers a wide range of high-quality brands at different price points.