Soft Opening for Fairmont Amman

Fairmont Amman Hotel is now welcoming guests after its soft-opening earlier in the summer.

The city’s latest luxury hotel has 16 floors, 317 rooms and suites, nine meeting rooms and one ballroom. It also has a spa and health club, rooftop swimming pool, and a sky-view jacuzzi. It features a contemporary design from award-winning Wimberly Allison Tong & Goo.

Although details regarding figures aren’t available yet, Director of Sales & Marketing Zeid Talhami has high aspirations for the hotel, whose target market is the corporate segment.

The hotel’s target market is travelers from the GCC, UK, United States, China, and some European countries.

“Most of the time it will be individual business and corporate guests or as Meetings, Incentive, Conferences and Events (MICE) groups, in addition to leisure guests, who come to enjoy the weather and the different attractions Amman has to offer,” Talhami said.

The city’s hotels have been weighed down by low occupancy rates. According to a recently published report by Ernst & Young, the average occupancy rate of hotels in Amman is only 44 percent, while the revenue per average room is JD46. But Talhami believes this won’t be a problem for the Fairmont.

“We’re overcoming this by offering a unique and different product in a prime location with human talents who offer a different level of service,” he said.

The hotel staff is proud to serve and meet the needs of guests no matter what the requests. Guest rooms are elegantly laid out to ensure travelers experience ultimate comfort during their stay, said Talhami. Several serviced apartments are available on the fifth floor to meet the needs of travelers staying for an extended period of time as well.

Fairmont Amman is host to a number of dining venues with a range of dining options form around the world like Nur, a restaurant which specializes in Levant cuisine, Tsuki, a traditional Japanese restaurant, and Salt, a contemporary steak house.

Guests are also given the option of exploring traditional Jordanian dishes like mansaf as well as traditional Jordanian culture through dining at Nasim, the first traditional Jordanian restaurant to be included in a five star hotel in Jordan, said Talhami.

All paintings decorating the halls and guest rooms of the hotel are painted by local Jordanian artists to reflect the talent and artistic creativity of Amman. Guestrooms are also stocked with a complimentary giveaway of traditional Jordanian products like sage and zaatar in the refreshment drawer, to reflect the hospitality of the culture, he said.