Shermine Dajani – Head of Panmed Energy

Succeeding Against the Odds: Shermine Dajani

Shermine Dajani – Head of Panmed Energy

A multinational business executive with over 40 years of experience, Shermine Dajani’s strategic planning and business development credentials are backed by an extensive experience in Europe, the United States, and the Middle East.

Throughout her career, Dajani has provided consultancy services to multinational companies operating in the energy sector and seeking entry to the MENA region. She is currently heading Panmed Energy, an energy consulting company and developer operating in Jordan, the Middle East, and Africa. Some of her successful collaborations include the work with Tractebel Engineering Belgium on the Arab Gas Pipeline project, the site selection and characterization of the nuclear power plant in Jordan, and the Aqaba gas master plan.

She has also worked in the IT and telecommunications sector, transport, energy, and commerce. She also heads the E-Education Regional Company, a not-for-profit organization based in Amman, that focuses on synchronizing technological advancements through projects aimed at improving education, women and youth leadership. She is a board member of several organizations in various sectors, including tourism, commerce, and the fine arts.

She is also a recipient of the Légion d’Honneur from France.

What does it mean to be a female entrepreneur?

Having the flexibility to follow your own dreams in spite of the challenges, whether they are social, economic, or bureaucratic. The challenges will always be there, but having the ability to adapt means you are much more likely to successfully carve a place for yourself in your field.

What was the most valuable lesson you learned throughout your journey?

I learned never to take no for an answer and to never give up. I learned not to be distracted by hurdles on the path to my goal.

Why did you choose this business in particular?

I believe that sustainable, renewable energy is the only way to a clean future in which future generations are given the opportunities to thrive.

Do you think you have managed to leave a mark?

I always do my best in whatever I do. I sincerely hope that I have left a mark and continue to do so, but eventually it will be history that judges me.

What makes a good leader?

A good leader is inspiring, courageous, visionary and believes in teamwork. A good leader empowers their team, leaving a footprint for others to follow.

What are some of the main challenges you face as a female entrepreneur? Did you work harder to gain respect?

As everyone in business, whether male or female, I faced challenges and still do during these difficult times. The main challenge was learning not to wait for respect from others; my actions and behavior command it.

Did you receive enough support from your family to pursue a career?

I was blessed with amazing parents who empowered me and taught me to fight for what I believe in. That fueled my work ethics as an entrepreneur, and I am forever indebted to them.

Who inspires you?

The goddess in every woman, who drives her to succeed, no matter which field she might be in.

What are your future plans?

To continue expanding my company and exploring new possibilities, as well as continue to contribute to the NGO sector, in which I am active.


This is part 10 of a 12-piece story. Other parts include: