Nour Jabassini - Director and Partner at TactiX Strategic ConsultingNour Jabassini - Director and Partner at TactiX Strategic Consulting

Succeeding Against the Odds: Nour Jabassini

Nour Jabassini – Director and Partner at TactiX Strategic Consulting

Jabassini has been working in the field of Media and Communications since 2005. It is in huge part due to Jabassini’s vision that TactiX has achieved the international status it enjoys today.

The invaluable exposure she got in her early years gave her a competitive edge over her peers. So when she started working with TactiX, Jabassini immediately knew that she was in it for the long haul. Starting out as a junior officer, Jabassini has worked her way up, which she considers the only path to effective leadership. By knowing the ins and outs of the business, knowing how departments work and what it takes to deliver, Jabassini has always been proud to work “with” Tactix, not for it.

To contribute to her community’s development, Jabassini has always been a supporter of women causes, regularly guiding and developing the skills of young women.

What does it mean to be a female entrepreneur?

A female entrepreneur is a self-dependent, innovative and creative woman who manages to build a business, whether by owning it or running it, and drives it to success.

What was the most valuable lesson you learned throughout your journey?

Nothing comes easy, and not just because I am a woman. A very important lesson I learned is that you are going to fail, and without failure, you do not truly understand success. Face your fear and don’t be afraid to make mistakes. Don’t blame your failure or the challenges you face on being a woman; you are just a human being. Sadly, some people are actually hoping to see you fail — including some of your peers, but don’t let that stop you. Stay positive, learn from your mistakes, and seek help; it is much easier when you’re not doing it alone.

Why did you choose this business in particular?

Communication is the base of everything, personal and professional, so when I had an opportunity in this field I seized it. I thought it was for a couple of years where I would learn something new, something out of my comfort zone, and then leave, but here I am 12 years later and I am still enjoying every second of it, even during the hard times.

Do you think you have managed to leave a mark?

I hope I have, and that I will. Leaving a mark means that I have contributed to the world or left a lasting footprint that will be remembered by those whose lives I have touched, and that is one of my long-term goals in life.

I do like to support the people and causes that are important to me; I love and give with all my heart and yet I believe that tough love is sometimes necessary and hope that people will appreciate it once they understand the lesson. I try to be a mentor to others and lead by example by working hard and spreading positivity and happiness.

What are some of the main challenges you face as a female entrepreneur? Did you work harder to gain respect?

Not really, I have always had the support of the people around me; my family, friends, and partner.

The challenges that I faced were challenges that any entrepreneur faces, not only because I am a female.

Who inspires you?

My mother inspires me. She was in her second year in college but had to leave to get married. She raised the four of us and then decided to go back. I was in my last year in college when she started hers. She graduated after 4 years with honors. She has changed my life.

I am also inspired by my partner, Nasif Khoury. He is the founder of TactiX and has gone through a lot of challenges in his life since, but is the most cheerful and supportive person you can ever meet.

I try to be inspired by anyone I meet. There is always something you can learn from a simple coffee conversation, a story you read or hear, or simply observing the actions of the people around you.

What are your future plans?

My plan is to grow my company even further, and have each department as a company on its own.

On a personal level, I would like to become a motivational speaker, hopefully motivating the new generation to seek a better future.


This is part eight of a 12-piece story. Other parts include: