Microsoft opened a major new support center in Jordan last month to serve clients across Europe, the Middle East, and Africa.

The global Customer Service and Support Hub is staffed by a team of more than 70 Jordanians fluent in several languages and trained to deal with the most complex of cases. “These are not call center quality, but a highly qualified service team,” said Microsoft Jordan Country Manager Hussein Malhas, adding that the staff will be providing in-depth technical troubleshooting to serve the company’s customers.

He added the opening of the support center, which is Microsoft’s fourth dedicated to serving Europe, Middle East, and Africa (EMEA) region, marks a major expansion of its presence in Jordan. The three other hubs are located in Turkey, Portugal and Romania.

The tech giant opened a smaller support center in the Kingdom two years ago to specifically deal will local clients.

Microsoft is quite active in the Kingdom with several academic programs. One such program is the Microsoft Academic Accelerator, which has so far trained dozens of students in coding, entrepreneurial skills, project management, and design. Microsoft Jordan cooperated with USAID’s GCP to implement the six-months training program.