Edelman, a leading global communications marketing firm, and Bidaya Corporate Communications, Jordan’s leading public relations and event management agency, have announced the appointment of Bidaya as Edelman’s exclusive affiliate in Jordan.

The first Jordanian public relations agency to be named an independent, exclusive affiliate to the largest international public relations firm in the world, Bidaya will provide expertise, insights and on-the-ground market support to Edelman, whilst Edelman will provide Bidaya with access to its regional and global network of experts.

Jumana Twal, CEO of Bidaya, said, “We are extremely proud to join forces with Edelman, a global powerhouse known for its innovation and strategic approach to communications marketing. Edelman’s selection of our agency as its exclusive affiliate in Jordan is an acknowledgement of how far we have come and of our hard work in making a name for ourselves not only in Jordan, but across the region.”