Samsung sees “strong” demand for S6

Samsung said there’s strong demand in Jordan for the Galaxy S6 and S6 Edge, two premium devices the South Korean tech giant launched in Amman last month and hopes will restore its fortunes in the closely fought global smartphone market.

“We have received a great demand through the pre-order channels and through strong demand from our distributors in Jordan and our great offers with the telecom partners,” Mutasem Shehadeh, the head of Samsung’s Mobile and IT Division in the Levant, said at the official launch of the devices in April.

Unlike their poorly performing predecessor, the S5, the new S6 and S6 Edge have both received rave reviews and Samsung expects to shift 70 million of them before the end of the year. Samsung’s dominant position in the smartphone market is increasingly coming under threat from Chinese firms manufacturing cheap and feature-packed devices.

Both the S6 and S6 Edge feature a 5.1 inch Super AMOLED screen with 577 ppi density (and curved screen edges for the S6 Edge), super charging capability that is 1.5 times faster than the previous S model, and Samsung Pay technology for mobile payment.

Shehadeh said Jordan is an important market for Samsung. “The Jordanian market is one of the strongest markets in the region, and it’s a key market in the Levant region, which is all attributed to its economic policies and the country’s position in adapting technologies, among others.”