Jac Asmar

Mindshare, which is part of WPP, is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned, and earned marketing in real-time. The agency is excited to announce two major changes in management: Jac Asmar has been appointed as Managing Director of Mindshare Iraq, and his role as Managing Director of Mindshare Jordan will be filled by Osama Nabulsi.

After almost 3 years working in Jordan, Jac Asmar will be relocated to Baghdad to lead Mindshare Iraq’s offices in the capacity of Managing Director. “I am so excited to begin my new role at Mindshare Iraq and work with such a dedicated and creative team,” Asmar says. Replacing him as Managing Director of Mindshare Jordan is Osama Nabulsi, a respected professional in Jordan’s media industry with over 15 years of experience in the field. Prior to his appointment, Nabulsi developed his successful career in several roles across the advertising and media industries at Seagulls, Publicis Graphics Jordan, and OMS, an independent brand engagement company that he established in 2010. “The time is ideal to take the next step with Mindshare,” Nabulsi says.

Osama Nabulsi

“Ensuring the success of Mindshare’s regional branches begins with exceptional management,” says Mindshare MENA CEO Samir Ayoub. “Both Asmar and Nabulsi are skilled and innovative professionals that will be invaluable to their agencies and Mindshare as a whole.”