Mindshare Appoints New Regional Head of Digital

Nicholas CoetzeeMindshare, which is part of WPP, is a global media agency network helping clients to make collaborative and adaptive decisions across their paid, owned, and earned marketing in real-time. The agency is pleased to announce a change to Mindshare’s team in the United Arab Emirates: Nicholas Coetzee has been selected as the new Regional Head of Digital at Mindshare MENA

Coetzee is an expert in a diverse array of fields related to digital media and a natural leader, launching two unique media agencies and lending his skills to several others. He honed his expertise in the digital marketing field across many critical segments such as digital strategy, search engine marketing, analytics, and social media.

The new Regional Head of Digital gained international marketing experience at Wunderman Interactive (WPP) in Europe, where he tackled strategy across 21 countries.  He successfully launched an agency to address inVentiv Health’s media needs in the US and Europe, three years later founding KPI Boutique, a pay-for-performance media agency. Coetzee is eager to get started in his new role: “Dubai has always been a location that really interests me,” he says. “Secondly, I missed working for a large network agency like Mindshare.”

“The Mindshare MENA team is excited to welcome Nicholas Coetzee to the family,” says Mindshare MENA CEO Samir Ayoub. “We value his sense of initiative and his rich skillset in this important role to take our digital offering to the next level.”