Tag: the guardian

Social Media Influencers

The Rise of Influencer Marketing

In a bid to reach young, tech-savvy consumers, brands in Jordan are increasingly partnering with social media influencers with armies of loyal online followers. By Laith Abou-Ragheb The advertising industry’s switch to online is picking up pace around the world,…

Just Build It

Boston-based Sami Shalabi, who famously moved to Google with his Zingku startup in 2007, was recently back in Jordan to attend its edition of Global Entrepreneurship Week. The head engineer of Google’s Digital Publishing Platform had a simple message for…