EVERY BRAND HAS A STORY! SOME STORIES HAVE A RICH LEGACY THAT STRETCHES BACK DECADES, WHILE OTHERS DON’T HAVE NEARLY AS MUCH HERITAGE. By Ghalia Mousa & Yousef G. Baarah Brand heritage is a communication asset for the company, a…
With dune buggies, airplane seats and halved cars, SAFEHOUSE has presented Amman with a quirky and captivating way to manage your insurance. Insurance is notorious for being one of the least romantic areas of finance. In the Middle…
As Jordan’s economy has gradually opened up to the world, giant international companies have rushed in with products and services designed to cater to the demands of the Kingdom’s increasingly sophisticated and discerning consumers. But despite this ever stiffer competition…