In a bid to reach young, tech-savvy consumers, brands in Jordan are increasingly partnering with social media influencers with armies of loyal online followers. By Laith Abou-Ragheb The advertising industry’s switch to online is picking up pace around the world,…
Social media giants like Facebook and Twitter are now muscling in on the e-commerce game. By Zeid Nasser Social Commerce fuses two already existing and massive parts of our digital lifestyles. Put simply, it means the utilization of social media…
Facebook isn’t just a website to share videos of kittens, it’s fast becoming our window to the world. By Osama Al Sharif Social media’s sway on public opinion continues to increase in Jordan at a time when the influence of…
This article appeared in the May, 2014 edition of Venture. Jordanians can’t seem to get enough of the tasty homemade treats meticulously crafted by a new wave of Internet savvy startups. By Jane Hosking Three Jordanian startups have seen incredible…