adidas opened its first HomeCourt retail concept store in the Levant, a 471 sqm hub for sport and streetwear in the heart of Abdali.

HomeCourt is a true commercial arena where sports fans can immerse themselves in the heart of the brand to celebrate its proud and authentic sports heritage. The three-stripe brand store becomes a stadium that combines the spirit of sports with retail for a unique shopping experience. Sport and brand enthusiasts are in for a consumers experience like never before: they feel the energy of the game, the thrill of the event and the frenzy of the fans.

The new adidas HomeCourt store houses a wide selection of adidas performance shoes, apparel and accessories for men, women and children. From the latest home and away jerseys of the world’s best football clubs like Real Madrid FC and Juventus FC to the signature ClimaChill training apparel, the store brings sport to life in a truly unique way. The performance line originally symbolize challenge and accomplishment.

Innovative and interactive, HomeCourt brings to life the entire breadth and depth of the adidas brand. Zeina Abou Laban, General Manager, adidas Group Levant commented: “We are thrilled to introduce the HomeCourt concept to Jordan. The brand is committed to innovation – whether it is in the products we design or the experiences we provide for our consumers. The new store in Jordan is a true reflection of this commitment and innovation.”

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